To produce a much better match-day practical experience, stands are retractable to support a bigger subject and permit superior sight traces. When Atlanta was introduced being an growth crew, Blank vowed, "There will never be an MLS recreation in Atlanta in which NFL lines are shown on the field."[three]

In addition to its MLS NEXT programs, the academy also operates a soccer development program to detect gamers actively playing for community youth clubs and encourage them for the academy.[64] The club also operates the Atlanta United Regional Development Faculty, a pre-academy feeder method for gamers aged 8–14 to supply instruction and improvement for Sophisticated local gamers and discover prospective academy players, and also the United Juniors Method, a Particular improvement application to offer supplemental advancement for U-twelve gamers taking part in for other Atlanta-area youth clubs.[sixty five]

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S. soccer workforce. Atlanta clinched a berth while in the playoffs, becoming the 3rd MLS expansion crew to take action within their inaugural time, by finishing tied for 3rd location from the Eastern Convention; because of tiebreaking regulations Atlanta was seeded fourth. In its first playoff match, the team faced Columbus Crew and established a then-MLS attendance record for the playoff game with 67,221 spectators in attendance. Immediately after 120 minutes of scoreless action, the match was resolved by a penalty shoot-out, which Columbus won three–one to get rid of Atlanta.[24]

On June twenty five, 2015, Sporting activities Illustrated reported that Atlanta's growth staff would be named Atlanta United FC. The official announcement with the team's name came about on July seven.[47] Atlanta United president Darren Eales defined the identify was chosen depending on a study of your team's supporters and employed terms the supporters most positively connected to the potential group.

The crew's identify, symbol and colours were unveiled on July 7, 2015. The emblem incorporates a circle harking back to town's seal and Olympic heritage with a bold "A" at the center from the circle. Driving the "A" are five black and purple stripes symbolizing the 5 pillars with the workforce: unity, determination, community, excellence, and innovation.

Supporters as a whole are frequently called the "17s," a reference on the inaugural 12 months on the club.[86] Supporter jerseys Exhibit the range seventeen with both "Atlanta" or perhaps the supporter's title over the back again.

In February 2019, about the heels on the club's 1st MLS championship, Atlanta unveiled a whole new Key package to the forthcoming 2019 period. The new style is nicknamed "Star and Stripes" and was produced by Adidas.

In Might 2012, whilst the Falcons' proposed new stadium was going through the acceptance system, MLS commissioner Don Garber cited Atlanta as considered one of 3 "intriguing" markets for potential league expansion.[nine] On top of that, when Blank introduced his situation for any new stadium in the Falcons' annual Conference with year ticket holders, he stated that an additional good thing about The brand new stadium was that it could aid entice a Major League Soccer franchise and likely host Entire world Cup matches.

"Atlanta United aims to recognize that in the pretty starting, the supporters, the city, as well as men and women define the spirit and essence of the club," the crew defined during the Formal statement concerning the amount's dedication.[119]

Terminus Legion is often a supporter group which was designed in March 2011 by graphic designer Matt Stigall, who needed a means to present that Atlanta fans would guidance soccer despite the notion of the city to be a "lazy sports activities city". The group was named once the title given to Atlanta when it had been first settled, and its brand featuring a cow catcher and railroad ties mirror the city's historical past as a locomotive hub.

Gerardo Martino was appointed as being the club's initial head mentor and guided Atlanta to their very first playoff appearance while in the workforce's debut period, in advance of securing the group's initially trophy in just their 2nd time by winning MLS Cup 2018.

Participation while in the academy is free for all players and members are eligible for being signed into the Atlanta United initial crew to be a Homegrown Player. The club has signed six gamers to first-group contracts and 3 gamers to reserve group contracts For the reason that academy released.[63]

At time the staff was declared, Atlanta was the largest metropolitan location devoid of an MLS franchise.[3] Atlanta Falcons owner Arthur Blank's AMB Sports activities and Amusement Team experienced submitted a bid for an expansion franchise in 2008,[4] but sv388 withdrew the bid in early 2009 on account of point out and native government price range shortfalls and Blank's incapability to search out associates to build an suitable stadium to the proposed staff.